Live streaming is a brilliant tool that can be used to engage viewers, share your event or build brand awareness. However, there’s little gain in live streaming when no one’s watching. Discover 7 easy ways to build your live streaming audience to get more engagement & views with each video.
Everyone wants a bigger audience for their products or services, but to garner a global audience and to be successful you must first succeed at localisation. Whether you’re localising a product explainer for the German market, a video game in multiple languages or translating an animation from Japanese to English, the two most common methods used are captions or voice-over. Read on for more.
When it comes to live streaming, encoding software is vital. The encoder reads the information from your camera as you film and translates it into a format that can be embedded onto websites through a professional video hosting platform. There are both hardware and software encoders which each have different advantages that make them helpful in different contexts. Read more about both kinds and discover the best encoding software for live streaming.
Video marketing is one of the most impressive and effective forms of business marketing, especially in a world dominated by technology and the internet. Let’s look a little closer at what the best strategy is, and how video marketing is going to help elevate your brand to a more successful and flexible business.
Just in case you or the decision-makers at your business still aren't convinced about the importance of a strong video marketing strategy for 2020 we've compiled a list of we think is the most compelling video marketing statistics from around the web to help you out.
If you’re keen to attract an audience and promote your business using video marketing, you might be wondering why you should consider paying for a service when there are free platforms available. With a professional service, you can enjoy a host of features that are guaranteed to get your content noticed.
If you’re considering trying out live broadcasting, you have to start somewhere. Whatever your purpose for giving live broadcasting a go, having the correct tools at your disposal can make all the difference. Follow these expert tips and tricks, and you’re far more likely to get the result you want from your first live stream.
The reality is that a well scripted and produced video actually requires an enormous amount of work! Despite the fact videos may last less than a minute, they can take months to get right if you're new to video production. Not every business has the budget to bring in experienced professionals, so if you are considering writing your own video script, we've got some top tips to help you get the right results, as well as a handy step-by-step guide that ensures you don't miss anything out.
It doesn’t matter what size of business you have, from solopreneur marketing professional to a huge corporate; there’s a way for you to get started with video marketing straight away. And you don’t need a big budget, though if you have one, of course, you can well and truly run with this. Many people simply start off filming with their mobile phone and then update their equipment and their budget for advertising as they grow. But whichever way you do it, it’s important that you start.
