These days, video is perhaps the leading format out there for conveying a strong sense of brand identity to prospective customers. Here are some key elements of a successful brand story video – more specifically, here are a few things that you need to do in order to ensure that your video does a good job of conveying your brand story and identity in a way that will resonate with your intended target audience.
Planning a corporate event is a challenging task at the best of times. With so many moving parts, people to co-ordinate, schedules to organise, and types of content to create, it’s a tough feat to pull off perfectly. So if you’re looking for some top tips on how to stream your corporate event to the highest professional standard, check out the guidance below, and make the most of the experienced live streaming services Zidivo has to offer.
The ultimate goal with podcasting is to make money or generate an ROI, whether you are looking to do this by educating and building an audience or highlighting new products or services. To compete in the world of podcasts though and achieve your goals, you must have a strong idea of what your audience wants and how to achieve this. Zidivo is here to provide a quick overview of how to stream a podcast and nail the concept of the video podcast that is so popular today.
The right video lighting setup is key to a successful live stream. It’s make or break and can completely change the vibe of your video content. It’s scientifically proven that light influences mood, meaning if your streams are poorly lit, your message will be impeded. There are a number of important elements in getting a video lighting set up just right. Zidivo shares their top tips on nailing your lighting when live streaming.
Studies have shown that around 73% of people who watch a product video will make a purchase afterwards. So, offering your target consumers a product demo video can give you the upper hand, elevate sales and optimise conversion rates. Product demo video production naturally requires more time, resources and budget, but the effort involved will pay off in the revenue generated.
As an increasing number of businesses, marketers, schools, churches, and more, are using live streaming to reach out and engage with audiences online, the quality and setting of live videos are becoming far more important. If a brand wants to stand out, they must offer high-quality and unique streams. Multi camera live streaming is one way for broadcasters to boost the value and engagement of their live content, by offering viewers multiple angles and changes in scenery.
Church live streaming is by no means a new phenomenon. As live streaming becomes increasingly accessible with the introduction of user-friendly live features on social media, more churches are using live streaming as an effective way to gain reach, build an online audience and boost the inclusivity of their congregation. Live video allows those unable to physically attend church the opportunity to tune in and engage, while also opening the service up to those interested in starting their faith journey.
Going live with a professional setup from the comfort of a studio or home is one thing, but attempting to live stream whilst out and about is a completely different ball game. Where outdoor broadcasting was once limited to large corporations hosting huge events, in recent years it has become far more accessible. Live streaming technology is constantly developing, allowing practically anyone with a decent camera and mobile hotspot connection to share an effective and reliable stream whilst outdoors.
Whether you’re looking for a camera that allows for crisp and professional-looking streams, or you prefer a camera that allows you to film whilst out-and-about - there are plenty of great options out there. We’re here to reveal our favourite video cameras for live streaming, though of course, the camera that’s right for you will depend on your budget, requirements, and personal preferences.
If you decide to go live with your business, then creating a content calendar for live videos will allow you to produce regular posts and interact with your audience in a way that interests them. Zidivo is a live streaming platform with loads of information and advice. Read more about creating a content calendar.
Our 30 day free trial includes access to all features as well as 5GB to get you started. No obligation and no cards required. Just reach out if you want to discuss any aspect of your streaming project.