The global pandemic was something none of us expected from 2020, and aside from the clear challenges this has placed on our national health service, many other industries have suffered and had to adapt too. The music industry is one of these, with all live and in-person concerts, gigs, theatre performances being entirely off the cards. Zidivo have put together a simple guide to hosting a virtual concert and some key reasons why virtual events are so crucial in the current climate.
How-to videos are arguably the most popular form of video we see as we scroll through our social feeds or through search engine results pages. Why? Whether your audience are looking to follow a recipe, learn how to use a piece of software, or build a piece of furniture, how-to videos go further in explaining something than text alone ever can. We explain how to get a how-to video right.
Every year Streaming Media holds conferences sharing the state of the industry, forecasts, and in-depth training. In the fall, they usually meet in California so they can soak up some sun while mingling with other people in the industry. This year is not like others though, and like everyone else they needed to make other plans. We attended some of the live-streamed sessions - keep reading to see what lessons we took away with us.
Showreels, once only used in creative arts like acting, filmmaking and music are now a standard part of video marketing toolkits. Often called company showreels, they aren’t just for creative fields. A showreel can work for any business that provides experiences, services, and even some products. How would that work? Let’s take a look.
The majority of people use a smartphone these days, with 100 million people starting to use them in the past year alone. Smartphones these days essentially provide us with constant access to a high-quality recording device that fits into our pockets. While it may be easy for people to pick up their phone and go live, it’s still important to make sure your live streams are professional and represent your brand in the right way.
A copyright is something that a content creator owns which prevents anyone else from using your videos, whether it's to publish, recreate, repurpose and more. By holding the copyright to a video, only you or your brand has the rights to that content, preventing others from benefiting from your ideas and hard work, but also making sure you receive credit for what you created in terms of recognition and monetary gain.
Like many other industries, music has been gradually making its way online for several years, with more and more people choosing to tune into music events online rather than travelling to a gig in person. COVID-19’s unexpected appearance in 2020 has further encouraged this pattern, with many bands, artists, musicians and DJ’s successfully offering live performances for both new and existing audiences during the lockdown period.
The power of video in business isn’t debatable, but the type of video you choose for your business is. There are two main types of video: animation and live action. Each kind has their pros, cons, and appropriate use cases. Which one you choose depends on several factors, with brand identity and budget near the top of the list. But before you commit to one or the other, you’ll want to learn the differences, benefits, and costs associated with each.
Simply put, “white label” is a term that refers to something without branding. A white label video platform provides a blank player and the tools for you to add your own branding (if you choose). When people watch your content, they will associate your business with the content, and not the service you used to host or stream it. Every free service comes with some limitations, but not all of them are the same.
Virtual exercise allows people to exercise when they want, where they want and how they want, eliminating the need to travel and requiring only a smartphone to have a workout at your fingertips. Whether you are a personal trainer, yogi, CrossFitter or just general fitness fanatic and you haven’t yet branched out into the world of virtual exercise, you will be missing out on a huge potential audience and the chance to grow both your online and offline presence.
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