Showreels, once only used in creative arts like acting, filmmaking and music are now a standard part of video marketing toolkits. Often called company showreels, they aren’t just for creative fields. A showreel can work for any business that provides experiences, services, and even some products. How would that work? Let’s take a look.
The majority of people use a smartphone these days, with 100 million people starting to use them in the past year alone. Smartphones these days essentially provide us with constant access to a high-quality recording device that fits into our pockets. While it may be easy for people to pick up their phone and go live, it’s still important to make sure your live streams are professional and represent your brand in the right way.
A copyright is something that a content creator owns which prevents anyone else from using your videos, whether it's to publish, recreate, repurpose and more. By holding the copyright to a video, only you or your brand has the rights to that content, preventing others from benefiting from your ideas and hard work, but also making sure you receive credit for what you created in terms of recognition and monetary gain.
Like many other industries, music has been gradually making its way online for several years, with more and more people choosing to tune into music events online rather than travelling to a gig in person. COVID-19’s unexpected appearance in 2020 has further encouraged this pattern, with many bands, artists, musicians and DJ’s successfully offering live performances for both new and existing audiences during the lockdown period.
The power of video in business isn’t debatable, but the type of video you choose for your business is. There are two main types of video: animation and live action. Each kind has their pros, cons, and appropriate use cases. Which one you choose depends on several factors, with brand identity and budget near the top of the list. But before you commit to one or the other, you’ll want to learn the differences, benefits, and costs associated with each.
Simply put, “white label” is a term that refers to something without branding. A white label video platform provides a blank player and the tools for you to add your own branding (if you choose). When people watch your content, they will associate your business with the content, and not the service you used to host or stream it. Every free service comes with some limitations, but not all of them are the same.
Virtual exercise allows people to exercise when they want, where they want and how they want, eliminating the need to travel and requiring only a smartphone to have a workout at your fingertips. Whether you are a personal trainer, yogi, CrossFitter or just general fitness fanatic and you haven’t yet branched out into the world of virtual exercise, you will be missing out on a huge potential audience and the chance to grow both your online and offline presence.
These days, video is perhaps the leading format out there for conveying a strong sense of brand identity to prospective customers. Here are some key elements of a successful brand story video – more specifically, here are a few things that you need to do in order to ensure that your video does a good job of conveying your brand story and identity in a way that will resonate with your intended target audience.
Planning a corporate event is a challenging task at the best of times. With so many moving parts, people to co-ordinate, schedules to organise, and types of content to create, it’s a tough feat to pull off perfectly. So if you’re looking for some top tips on how to stream your corporate event to the highest professional standard, check out the guidance below, and make the most of the experienced live streaming services Zidivo has to offer.
The ultimate goal with podcasting is to make money or generate an ROI, whether you are looking to do this by educating and building an audience or highlighting new products or services. To compete in the world of podcasts though and achieve your goals, you must have a strong idea of what your audience wants and how to achieve this. Zidivo is here to provide a quick overview of how to stream a podcast and nail the concept of the video podcast that is so popular today.
Our 30 day free trial includes access to all features as well as 5GB to get you started. No obligation and no cards required. Just reach out if you want to discuss any aspect of your streaming project.