Resources / Blog / Video Production

11th August 2020
Animation Vs Live Action: Which Is Best for Your Business?

The power of video in business isn’t debatable, but the type of video you choose for your business is. There are two main types of video: animation and live action. Each kind has their pros, cons, and appropriate use cases. Which one you choose depends on several factors, with brand identity and budget near the top of the list. But before you commit to one or the other, you’ll want to learn the differences, benefits, and costs associated with each.

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28th July 2020
Benefits Of White Label Video Platforms For Streaming & Hosting

Simply put, “white label” is a term that refers to something without branding. A white label video platform provides a blank player and the tools for you to add your own branding (if you choose). When people watch your content, they will associate your business with the content, and not the service you used to host or stream it. Every free service comes with some limitations, but not all of them are the same.

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12th June 2020
How To Plan & Set-up Your Own Virtual Gym Classes

Virtual exercise allows people to exercise when they want, where they want and how they want, eliminating the need to travel and requiring only a smartphone to have a workout at your fingertips. Whether you are a personal trainer, yogi, CrossFitter or just general fitness fanatic and you haven’t yet branched out into the world of virtual exercise, you will be missing out on a huge potential audience and the chance to grow both your online and offline presence.

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1st May 2020
Key Elements Of A Successful Brand Story Video

These days, video is perhaps the leading format out there for conveying a strong sense of brand identity to prospective customers. Here are some key elements of a successful brand story video – more specifically, here are a few things that you need to do in order to ensure that your video does a good job of conveying your brand story and identity in a way that will resonate with your intended target audience.

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24th April 2020
Corporate Event Live Streaming: How To Keep It Professional

Planning a corporate event is a challenging task at the best of times. With so many moving parts, people to co-ordinate, schedules to organise, and types of content to create, it’s a tough feat to pull off perfectly. So if you’re looking for some top tips on how to stream your corporate event to the highest professional standard, check out the guidance below, and make the most of the experienced live streaming services Zidivo has to offer.

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6th March 2020
How To Produce A Video Podcast: A Guide

The ultimate goal with podcasting is to make money or generate an ROI, whether you are looking to do this by educating and building an audience or highlighting new products or services. To compete in the world of podcasts though and achieve your goals, you must have a strong idea of what your audience wants and how to achieve this. Zidivo is here to provide a quick overview of how to stream a podcast and nail the concept of the video podcast that is so popular today.

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17th February 2020
Video Lighting: Expert Advice For The Ideal Setup

The right video lighting setup is key to a successful live stream. It’s make or break and can completely change the vibe of your video content. It’s scientifically proven that light influences mood, meaning if your streams are poorly lit, your message will be impeded. There are a number of important elements in getting a video lighting set up just right. Zidivo shares their top tips on nailing your lighting when live streaming.

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7th February 2020
How To Create A Product Demo Video & The Benefits

Studies have shown that around 73% of people who watch a product video will make a purchase afterwards. So, offering your target consumers a product demo video can give you the upper hand, elevate sales and optimise conversion rates. Product demo video production naturally requires more time, resources and budget, but the effort involved will pay off in the revenue generated.

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31st January 2020
A Guide To Multi-Camera Live Streaming

As an increasing number of businesses, marketers, schools, churches, and more, are using live streaming to reach out and engage with audiences online, the quality and setting of live videos are becoming far more important. If a brand wants to stand out, they must offer high-quality and unique streams. Multi camera live streaming is one way for broadcasters to boost the value and engagement of their live content, by offering viewers multiple angles and changes in scenery.

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20th January 2020
How To Stream Church Services Live: Setup & Equipment

Church live streaming is by no means a new phenomenon. As live streaming becomes increasingly accessible with the introduction of user-friendly live features on social media, more churches are using live streaming as an effective way to gain reach, build an online audience and boost the inclusivity of their congregation. Live video allows those unable to physically attend church the opportunity to tune in and engage, while also opening the service up to those interested in starting their faith journey.

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