Video Marketing

21st February 2020
Video Monetization Strategies To Generate Revenue

If your business is looking to use live or on-demand video as a primary or secondary revenue stream, video monetization is key. For those businesses or establishments that are new to the world of video, the chances are you will be funding your own production costs, making it all the more important to earn money from the sharing of your videos. Zidivo takes a look at the various ways to make money from your videos online and offer advice on the best strategies to follow...

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24th January 2020
How To Measure Video ROI

Video is now widely used online for a variety of purposes such as product demonstrations, company announcements, webinars, explainer videos, and much more. As video has become such a core component of online strategies, it’s important for businesses to understand exactly how to measure their success. After all, there’s no good dedicating a significant amount of time and resources to creating video content if you have no idea whether it’s paying off.

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6th January 2020
How To Turn Live Streams Into 'Evergreen' Content

Live video is an intrinsically ‘in the now’ form of video content, offering audiences an authentic and real-time view of brands or individuals. Actually though, if done right, live video can become evergreen, offering value and relevance to viewers for all time.

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3rd December 2019
Using Live Video To Drive Conversions

While video as a whole is undoubtedly the most popular way for consumers to consume content, live video in particular is commandeering the marketing space. Live video establishes trust with your target consumers instantly, simply because there is no room for companies to be deceptive when their audience is viewing them in real time. Of course though, live video won’t guarantee you increased conversions instantly. It’s how you use it as an element of your brand’s online marketing strategy that will determine your success.

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7th November 2019
Video Distribution: Where To Gain The Right Exposure

Video is arguably the most time-consuming of all content types to create. There are so many layers to producing an effective and unique video marketing strategy - planning, scriptwriting, recording, editing, and more. It’s therefore essential to make sure that your video efforts don’t go to waste. How? By distributing them in the right way.

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