Video is constantly becoming more prevalent in every aspect of the online world, with practically every post we scroll past on social media now consisting of a video, whether its a 30 second TikTok or a longer sob story that ends up holding our attention. Video is only going to become more of a focus for every online marketing strategy and Google recognises this, with search engines displaying more and more video results for a wider range of informational search queries.
Despite the obstacles that COVID-19 has thrown our way this Christmas, modern technology has meant that many businesses can efficiently work from home and stay connected with both their colleagues and their target markets. How? Primarily through video and live streaming, which has meant Zoom meetings, virtual concerts, online pub quizzes and more are the new norm. Zidivo is here to share their favourite Christmas video content ideas for 2020.
Without video engagement, your video content will essentially go to waste. Contrary to belief, video engagement isn’t solely measured by your viewer count; there is a vast range of factors to consider such as how long people watch for, how many times people share your video with their own audience, or how many likes or comments you receive. Here are some of the main ways to improve your video engagement and increase your average video engagement over time.
When live streaming and influencer marketing combine in the right way, businesses can benefit from contemporary and powerful campaigns that generate impressive results. Not only can you benefit from the increased reach and visibility that comes with working with established individuals, but you can also put a face to your brand and establish meaningful connections with potential customers.
When it comes to agencies using video in PR strategies to boost visibility online, video becomes the perfect medium for storytelling. Your audience can consume news and information about a brand without having to use any real brain power or comprehend large chunks of text. What’s more, turning your once text-heavy press releases into engaging multimedia pieces is far more effective at grabbing and keeping the attention of your target audience, no matter their demographic.
B2B Video Marketing is rapidly becoming one of the preferred ways to communicate the brand, values, innovations, and newest products. Using a video instead of other forms of content marketing allows you to craft a message to perfection, concentrating in shorter timeframes and impactful images. However, this strategy is continuously evolving, and today some new trends and techniques allow you to capture the minds of clients.
Businesses that aren’t yet taking advantage of video as a form of advertising, are missing out on a huge chunk of their potential market and a ton of sales opportunities. Businesses simply cannot afford to be missing out on the opportunity for monetisation that video ads can provide. What’s more, it’s now far easier and more affordable than ever before to create video ads, with a smartphone and an online video platform being all you really need.
If your business is looking to use live or on-demand video as a primary or secondary revenue stream, video monetization is key. For those businesses or establishments that are new to the world of video, the chances are you will be funding your own production costs, making it all the more important to earn money from the sharing of your videos. Zidivo takes a look at the various ways to make money from your videos online and offer advice on the best strategies to follow...
Video is now widely used online for a variety of purposes such as product demonstrations, company announcements, webinars, explainer videos, and much more. As video has become such a core component of online strategies, it’s important for businesses to understand exactly how to measure their success. After all, there’s no good dedicating a significant amount of time and resources to creating video content if you have no idea whether it’s paying off.
Live video is an intrinsically ‘in the now’ form of video content, offering audiences an authentic and real-time view of brands or individuals. Actually though, if done right, live video can become evergreen, offering value and relevance to viewers for all time.
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