B2B Video Marketing is rapidly becoming one of the preferred ways to communicate the brand, values, innovations, and newest products. Using a video instead of other forms of content marketing allows you to craft a message to perfection, concentrating in shorter timeframes and impactful images. However, this strategy is continuously evolving, and today some new trends and techniques allow you to capture the minds of clients.
Businesses that aren’t yet taking advantage of video as a form of advertising, are missing out on a huge chunk of their potential market and a ton of sales opportunities. Businesses simply cannot afford to be missing out on the opportunity for monetisation that video ads can provide. What’s more, it’s now far easier and more affordable than ever before to create video ads, with a smartphone and an online video platform being all you really need.
If your business is looking to use live or on-demand video as a primary or secondary revenue stream, video monetization is key. For those businesses or establishments that are new to the world of video, the chances are you will be funding your own production costs, making it all the more important to earn money from the sharing of your videos. Zidivo takes a look at the various ways to make money from your videos online and offer advice on the best strategies to follow...
Video is now widely used online for a variety of purposes such as product demonstrations, company announcements, webinars, explainer videos, and much more. As video has become such a core component of online strategies, it’s important for businesses to understand exactly how to measure their success. After all, there’s no good dedicating a significant amount of time and resources to creating video content if you have no idea whether it’s paying off.
Live video is an intrinsically ‘in the now’ form of video content, offering audiences an authentic and real-time view of brands or individuals. Actually though, if done right, live video can become evergreen, offering value and relevance to viewers for all time.
While video as a whole is undoubtedly the most popular way for consumers to consume content, live video in particular is commandeering the marketing space. Live video establishes trust with your target consumers instantly, simply because there is no room for companies to be deceptive when their audience is viewing them in real time. Of course though, live video won’t guarantee you increased conversions instantly. It’s how you use it as an element of your brand’s online marketing strategy that will determine your success.
Video is arguably the most time-consuming of all content types to create. There are so many layers to producing an effective and unique video marketing strategy - planning, scriptwriting, recording, editing, and more. It’s therefore essential to make sure that your video efforts don’t go to waste. How? By distributing them in the right way.
Live streaming is a brilliant tool that can be used to engage viewers, share your event or build brand awareness. However, there’s little gain in live streaming when no one’s watching. Discover 7 easy ways to build your live streaming audience to get more engagement & views with each video.
Video marketing is one of the most impressive and effective forms of business marketing, especially in a world dominated by technology and the internet. Let’s look a little closer at what the best strategy is, and how video marketing is going to help elevate your brand to a more successful and flexible business.
Just in case you or the decision-makers at your business still aren't convinced about the importance of a strong video marketing strategy for 2020 we've compiled a list of we think is the most compelling video marketing statistics from around the web to help you out.
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