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5 Reasons Your Marketing Business Needs To Offer Video

It doesn’t matter what size of business you have, from solopreneur marketing professional to a huge corporate; there’s a way for you to get started with video marketing straight away. And you don’t need a big budget, though if you have one, of course, you can well and truly run with this.

Many people simply start off filming with their mobile phone and then update their equipment and their budget for advertising as they grow. But whichever way you do it, it’s important that you start.

Why is that? Read on for the difference video marketing can make to your business clients, and that means both their bottom line and yours:

1. Build engagement

Every business would love to have a highly-involved community of fans who share their content and engage with it. With video, that’s exactly what you can create for them.

After watching a video, 64% of users are more likely to buy a product online

You can easily put across the personality of your clients’ business in video. Obviously, it’s highly visual and draws people in, and it’s much easier to tell a story or show off a product with video than with the written word.

As for sharing, according to SmallBizTrends, ‘Social video generates 1200% more shares than text and images combined,’ and Twitter reports that videos are retweeted 6 times more than still images.

2. Increase traffic

All that social sharing will definitely drive traffic to your clients’ site and the good news is that you’ll get more organic web traffic from searches too:

'Companies using video enjoy 41% more web traffic from search than non-users', state SmallBizTrends.

3. Sell more!

If you can find a way to increase your clients’ conversion rates and boost their sales, they will be utterly thrilled, and with statistics like the following, it’s clear that video marketing is an excellent tool to add to your marketing arsenal.

From Hubspot:

‘After watching a video, 64% of users are more likely to buy a product online.’

‘90% of users say that product videos are helpful in the decision process.’

Unbounce also has some insight into landing pages and the impact of video: ‘Including a video on a landing page can increase conversion rates by 80%.’

4. Increase email marketing success

Email marketing is already very effective, if done well. Building an email list gives your clients an asset that they can use again and again, and removes reliance on platforms that they don’t have any control over, such as Facebook and Amazon.

Add video into the mix, however, and here’s what happens, according to Hubspot: ‘Video in an email leads to 200-300% increase in click-through rates.’

5. Reduce bounce rate

Bounce rate is simply the percentage of people who visit only one page on a site before clicking away, and ideally, most businesses want people to stay on their site longer and take in more of their content. While you can reduce bounce rate with internal linking and a good look at your analytics, video is very helpful here too as it keeps people on your site for longer. Basically, more people prefer watching videos than prefer to read about products or services:

According to Wyzowl, ‘69% of users would prefer to watch video to learn about a product or service’ if given the option of text or video.

Video marketing is something you can't afford to ignore when considering marketing strategy for your clients.

You also need to consider the platform you use. With a professional online streaming video platform, such as Zidivo, you don’t have to worry about poorly placed and irrelevant ads in the middle of your content or about uptime and availability. Just create your videos, upload them to Zidivo, and reap the benefits as your audience enjoys your new content.

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