Video Marketing Strategy in 7 Easy Steps
When you are trying to develop a business marketing plan, one of the best things you can do is to look at developing a video marketing strategy. Video marketing is one of the most impressive and effective forms of business marketing, especially in a world dominated by technology and the internet. Cisco estimates that by 2022, online videos will represent 82% of consumer online traffic.
This shows you why it is so important for your business to be decisive with this right now. There are a lot of things you can do to make the most of your video marketing, and having a plan of action moving forward is one of the best ways of doing so. Let’s look a little closer at what the best strategy is, and how video marketing is going to help elevate your brand to a more successful and flexible business.
1. Understand Video Marketing
Simply put, video marketing is the practice of using video to promote and market your business across multiple platforms. While this is often done through the use of videos on social media, and sites like Facebook and Twitter these should only be used to drive traffic back to your website and your professionally hosted video - where you control the viewing experience. No matter the size of your business, a strong video marketing strategy can make all the difference to your company. Make full use video marketing as much as possible.
2. Figure Out Your Content
The first part of the process is figuring out your content as a business, as this plays a massive role in developing the strategy. Think about what will be the best topics and formats to use and how these are going to connect with your audience. This is something that you need to make sure you get right and make sure the content is related to your brand as much as possible too. Making sure you stay on-brand is a really important part of the process, and this is going to help you a lot when it comes to building a successful strategy.
3. Understand the Different Types of Marketing Videos
There are plenty of different types of marketing videos that you can choose from these days, and it is important to ensure you pick the right ones for your company. Some of the different videos you’re going to need to choose from include brand videos, event videos, demo videos, educational videos, animated videos, personalized videos, and many more. Settling on what works best for your company, and how this will come across to your clients as well as possible is so important. There are a lot of things you are going to need to keep in mind when you are sorting this out, and it’s important to settle on the right choice.
4. Divide up the Tasks
What people sometimes fail to understand is the fact that there are a lot of different components that go into making a marketing video. The best thing you can do is to understand these different components and set your team to work tackling them as much as possible. Videos will require careful scripting to make sure they stay on brand and ensure the content is captivating and interesting. There is also the matter of lighting, choosing the right camera, recording, editing, and uploading the video. And all of this takes time and work, as well as requiring people who know what they are doing.
5. Use a Professional Video Hosting Platform
The quality of your video can make all the difference when you are trying to build a strong strategy moving forward. At Zidivo we offer professional and top quality services, and a great platform for you to be able to upload and host your video. We offer plenty of professional streaming features that can be used to enhance the quality of the video. And, what’s more, we offer a 30-day free trial for those wanting to sample the site and get to grips with it. Zidivo is an essential tool in your business video marketing strategy, and this is why you need to make sure you make full use of our services today.
6. Check Your Metrics
Once you have a strong video uploaded onto Zidivo, it is important to keep an eye on metrics. You have to be analysing the activity surrounding your videos so you can fine-tune your message and improve things. To develop your video marketing strategy further, you need to measure things like total views, conversion, and clickthrough rate. This is all essential information that you need to make sure you analyse and use to improve your future videos.
7. Always Leave Viewers Wanting More
The secret to video strategy, indeed, to any business marketing, is to make sure you always leave your viewers wanting more. This is something that you need to try to make the focal point of your video marketing campaign. If you can leave them wanting more, they won’t be able to help but look into your business more, and this is going to help you with better lead conversion. The best approach to take is to have some sort of hook that is going to leave viewers wanting to know more and find out as much as they can about the business moving forward. This is so important for future success, as well as coming up with ideas to help you improve things in the future.
Video marketing is one of the most important ways of helping to improve your business and take things to the next level. There are so many reasons why you need to come up with a strong video marketing strategy, and it is important that this is done as professionally as possible. This means you are going to need to figure out the best ways of producing amazing videos. At Zidivo, we can offer you the streaming platform you need to enhance and improve your video marketing strategy long-term. Get in touch and we'll be happy to have a chat about your upcoming streaming project.