Resources / Blog

12th June 2020
How To Plan & Set-up Your Own Virtual Gym Classes

Virtual exercise allows people to exercise when they want, where they want and how they want, eliminating the need to travel and requiring only a smartphone to have a workout at your fingertips. Whether you are a personal trainer, yogi, CrossFitter or just general fitness fanatic and you haven’t yet branched out into the world of virtual exercise, you will be missing out on a huge potential audience and the chance to grow both your online and offline presence.

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5th June 2020
How To Incorporate Video Into Your Digital PR Strategies

When it comes to agencies using video in PR strategies to boost visibility online, video becomes the perfect medium for storytelling. Your audience can consume news and information about a brand without having to use any real brain power or comprehend large chunks of text. What’s more, turning your once text-heavy press releases into engaging multimedia pieces is far more effective at grabbing and keeping the attention of your target audience, no matter their demographic.

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22nd May 2020
What Is Cloud Transcoding & When Should You Use It?

Cloud transcoding is taking over, leading the way by allowing businesses and individuals to offer a smooth and optimum playback experience for their entire audiences, without needing a huge team of staff or tons of equipment. Zidivo is here to clear up what cloud transcoding encompasses and who can benefit from it, as opposed to tackling all the encoding of your live streams in-house.

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18th May 2020
Live Streaming Cost Calculator: What Budget Do You Need?

There are a number of key components that will determine the budget required for your planned live streams. For example, what type of video do you have in store for your audience? Are you planning a live virtual event that will be highly dynamic or a simple sit-down video with one person talking to the camera? The complexity, content and equipment needed to pull off your live stream will all have an influence on the budget you need available.

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11th May 2020
Essential Components Of A B2B Video Marketing Strategy

B2B Video Marketing is rapidly becoming one of the preferred ways to communicate the brand, values, innovations, and newest products. Using a video instead of other forms of content marketing allows you to craft a message to perfection, concentrating in shorter timeframes and impactful images. However, this strategy is continuously evolving, and today some new trends and techniques allow you to capture the minds of clients.

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1st May 2020
Key Elements Of A Successful Brand Story Video

These days, video is perhaps the leading format out there for conveying a strong sense of brand identity to prospective customers. Here are some key elements of a successful brand story video – more specifically, here are a few things that you need to do in order to ensure that your video does a good job of conveying your brand story and identity in a way that will resonate with your intended target audience.

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24th April 2020
Corporate Event Live Streaming: How To Keep It Professional

Planning a corporate event is a challenging task at the best of times. With so many moving parts, people to co-ordinate, schedules to organise, and types of content to create, it’s a tough feat to pull off perfectly. So if you’re looking for some top tips on how to stream your corporate event to the highest professional standard, check out the guidance below, and make the most of the experienced live streaming services Zidivo has to offer.

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16th April 2020
How To Stream Online Learning Videos

There is always going to be a demand for online education and resources, making it essential for teachers, schools, and organisations to understand how to record and stream online learning videos to their students. By adapting to the times now and offering high-quality education videos online, you can provide many students all over the world with an enjoyable and enhanced learning experience that they may not otherwise have had access to.

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3rd April 2020
How To Create Video Ads For Your Website: Instream & Outstream

Businesses that aren’t yet taking advantage of video as a form of advertising, are missing out on a huge chunk of their potential market and a ton of sales opportunities. Businesses simply cannot afford to be missing out on the opportunity for monetisation that video ads can provide. What’s more, it’s now far easier and more affordable than ever before to create video ads, with a smartphone and an online video platform being all you really need.

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30th March 2020
Video Bitrate Guide: What Is Bitrate & How To Optimise It

When planning video content or sitting down to stream live to an audience, it’s easy to get caught up in how your setup looks on camera, but there are actually arguably more important technicalities to consider. Video bitrate is just one of the components to think about, that can make or break a live stream. Zidivo explains what your bitrate is, how it affects your video quality and outline the ideal settings for a successful live stream.

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