Resources / Blog

11th August 2020
Animation Vs Live Action: Which Is Best for Your Business?

The power of video in business isn’t debatable, but the type of video you choose for your business is. There are two main types of video: animation and live action. Each kind has their pros, cons, and appropriate use cases. Which one you choose depends on several factors, with brand identity and budget near the top of the list. But before you commit to one or the other, you’ll want to learn the differences, benefits, and costs associated with each.

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28th July 2020
Benefits Of White Label Video Platforms For Streaming & Hosting

Simply put, “white label” is a term that refers to something without branding. A white label video platform provides a blank player and the tools for you to add your own branding (if you choose). When people watch your content, they will associate your business with the content, and not the service you used to host or stream it. Every free service comes with some limitations, but not all of them are the same.

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17th July 2020
A Low-Down On Live Video Streaming Protocols

When it comes to the different protocols used when live streaming, things can get confusing. With new protocols coming into play all the time and taking the spotlight, it can be difficult to understand which one to use and when. The right one for your individual stream will be completely dependent on your video’s needs, purpose and goals. To clear up any confusion, Zidivo has put together a complete guide to the most common video streaming protocols and when they should be used.

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9th July 2020
Where Does Live Streaming Fit Into Influencer Marketing Campaigns?

When live streaming and influencer marketing combine in the right way, businesses can benefit from contemporary and powerful campaigns that generate impressive results. Not only can you benefit from the increased reach and visibility that comes with working with established individuals, but you can also put a face to your brand and establish meaningful connections with potential customers.

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12th June 2020
How To Plan & Set-up Your Own Virtual Gym Classes

Virtual exercise allows people to exercise when they want, where they want and how they want, eliminating the need to travel and requiring only a smartphone to have a workout at your fingertips. Whether you are a personal trainer, yogi, CrossFitter or just general fitness fanatic and you haven’t yet branched out into the world of virtual exercise, you will be missing out on a huge potential audience and the chance to grow both your online and offline presence.

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5th June 2020
How To Incorporate Video Into Your Digital PR Strategies

When it comes to agencies using video in PR strategies to boost visibility online, video becomes the perfect medium for storytelling. Your audience can consume news and information about a brand without having to use any real brain power or comprehend large chunks of text. What’s more, turning your once text-heavy press releases into engaging multimedia pieces is far more effective at grabbing and keeping the attention of your target audience, no matter their demographic.

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22nd May 2020
What Is Cloud Transcoding & When Should You Use It?

Cloud transcoding is taking over, leading the way by allowing businesses and individuals to offer a smooth and optimum playback experience for their entire audiences, without needing a huge team of staff or tons of equipment. Zidivo is here to clear up what cloud transcoding encompasses and who can benefit from it, as opposed to tackling all the encoding of your live streams in-house.

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18th May 2020
Live Streaming Cost Calculator: What Budget Do You Need?

There are a number of key components that will determine the budget required for your planned live streams. For example, what type of video do you have in store for your audience? Are you planning a live virtual event that will be highly dynamic or a simple sit-down video with one person talking to the camera? The complexity, content and equipment needed to pull off your live stream will all have an influence on the budget you need available.

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11th May 2020
Essential Components Of A B2B Video Marketing Strategy

B2B Video Marketing is rapidly becoming one of the preferred ways to communicate the brand, values, innovations, and newest products. Using a video instead of other forms of content marketing allows you to craft a message to perfection, concentrating in shorter timeframes and impactful images. However, this strategy is continuously evolving, and today some new trends and techniques allow you to capture the minds of clients.

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1st May 2020
Key Elements Of A Successful Brand Story Video

These days, video is perhaps the leading format out there for conveying a strong sense of brand identity to prospective customers. Here are some key elements of a successful brand story video – more specifically, here are a few things that you need to do in order to ensure that your video does a good job of conveying your brand story and identity in a way that will resonate with your intended target audience.

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