Resources / Blog

20th November 2020
The Art Of The 'How-To' Video: How To Get It Right

How-to videos are arguably the most popular form of video we see as we scroll through our social feeds or through search engine results pages. Why? Whether your audience are looking to follow a recipe, learn how to use a piece of software, or build a piece of furniture, how-to videos go further in explaining something than text alone ever can. We explain how to get a how-to video right.

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13th November 2020
Lessons from Streaming Media West

Every year Streaming Media holds conferences sharing the state of the industry, forecasts, and in-depth training. In the fall, they usually meet in California so they can soak up some sun while mingling with other people in the industry. This year is not like others though, and like everyone else they needed to make other plans. We attended some of the live-streamed sessions - keep reading to see what lessons we took away with us.

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3rd November 2020
Key Video Engagement Stats & How To Improve Yours

Without video engagement, your video content will essentially go to waste. Contrary to belief, video engagement isn’t solely measured by your viewer count; there is a vast range of factors to consider such as how long people watch for, how many times people share your video with their own audience, or how many likes or comments you receive. Here are some of the main ways to improve your video engagement and increase your average video engagement over time.

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22nd October 2020
What Is Multistreaming & When to Use It

You want to livestream to all your fans or customers, wherever they are. Multistreaming is the answer. What exactly is it and how does it work? Multistreaming is one of those technical terms that actually means what it says. It is the process of live streaming to multiple platforms, or destinations. This means you can set up one livestream and reach viewers on your website, YouTube, Facebook, Instagram and other social networks.

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9th October 2020
How to Create Professional Quality Company Showreels

Showreels, once only used in creative arts like acting, filmmaking and music are now a standard part of video marketing toolkits. Often called company showreels, they aren’t just for creative fields. A showreel can work for any business that provides experiences, services, and even some products. How would that work? Let’s take a look.

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30th September 2020
Pros & Cons Of Live Streaming On Mobile

The majority of people use a smartphone these days, with 100 million people starting to use them in the past year alone. Smartphones these days essentially provide us with constant access to a high-quality recording device that fits into our pockets. While it may be easy for people to pick up their phone and go live, it’s still important to make sure your live streams are professional and represent your brand in the right way.

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21st September 2020
How To Copyright A Video: All You Need To Know

A copyright is something that a content creator owns which prevents anyone else from using your videos, whether it's to publish, recreate, repurpose and more. By holding the copyright to a video, only you or your brand has the rights to that content, preventing others from benefiting from your ideas and hard work, but also making sure you receive credit for what you created in terms of recognition and monetary gain.

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9th September 2020
What Is Video Resolution & How To Improve It

There are a number of factors in determining the quality of your videos, with video resolution, frame rate and video bitrate being the main components in how your content appears and plays for your audience. To help you understand video resolution, how and why to try and improve it, Zidivo has put together a simple guide on what resolutions mean and their importance when live streaming.

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27th August 2020
The Benefits Of Live Music Streams In 2020

Like many other industries, music has been gradually making its way online for several years, with more and more people choosing to tune into music events online rather than travelling to a gig in person. COVID-19’s unexpected appearance in 2020 has further encouraged this pattern, with many bands, artists, musicians and DJ’s successfully offering live performances for both new and existing audiences during the lockdown period.

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11th August 2020
Animation Vs Live Action: Which Is Best for Your Business?

The power of video in business isn’t debatable, but the type of video you choose for your business is. There are two main types of video: animation and live action. Each kind has their pros, cons, and appropriate use cases. Which one you choose depends on several factors, with brand identity and budget near the top of the list. But before you commit to one or the other, you’ll want to learn the differences, benefits, and costs associated with each.

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