Resources / Blog

6th January 2020
How To Turn Live Streams Into 'Evergreen' Content

Live video is an intrinsically ‘in the now’ form of video content, offering audiences an authentic and real-time view of brands or individuals. Actually though, if done right, live video can become evergreen, offering value and relevance to viewers for all time.

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17th December 2019
Secure Video Streaming: How To Secure Your Live Videos

While most broadcasters aim to generate as large of an audience as possible, there are actually many purposes to live content that require a more targeted and/or limited audience. On top of this, with digital hackers on the rise, businesses simply must be clued up on how to protect their site and content from potential attacks. Live streaming is no exception. There are a number of things that can be done to boost the overall security of live videos, to protect both broadcasters in front of the lens and those tuning in.

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9th December 2019
How To Improve Video Quality When Live Streaming

The live streaming game has stepped up a notch, as it becomes the preferred way for broadcasters and/or businesses to engage with their audiences. Offering your audience a poor quality live stream can make you stand out from the crowd, but for all the wrong reasons. Fortunately, there are plenty of ways to improve video streaming quality and provide viewers with live video content that is both reliable and at a high resolution.

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3rd December 2019
Using Live Video To Drive Conversions

While video as a whole is undoubtedly the most popular way for consumers to consume content, live video in particular is commandeering the marketing space. Live video establishes trust with your target consumers instantly, simply because there is no room for companies to be deceptive when their audience is viewing them in real time. Of course though, live video won’t guarantee you increased conversions instantly. It’s how you use it as an element of your brand’s online marketing strategy that will determine your success.

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26th November 2019
Facebook Live Vs. Professional Streaming

These days, all you need is a smartphone and a social media app, such as Facebook, Twitter, or Instagram, to go live to an impressive audience at the touch of a button. For live streams to be effective, it’s essential to take into account the quality, speed, purpose, access, and more. To help you make the decision about where to live stream, Zidivo’s live video experts weigh up Facebook Live and how it compares to using a professional live streaming platform.

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19th November 2019
Using Closed Captioning In Live Video

Closed captioning, often confused with subtitling, is primarily used to increase the accessibility of videos for deaf or hearing impaired viewers. To use closed captioning accurately in streams, they should be embedded using a specialist closed caption encoder. Keep reading to learn all about closed captions and their importance in the streaming community!

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12th November 2019
Top 4 Video Cameras For Live Streaming

Whether you’re looking for a camera that allows for crisp and professional-looking streams, or you prefer a camera that allows you to film whilst out-and-about - there are plenty of great options out there. We’re here to reveal our favourite video cameras for live streaming, though of course, the camera that’s right for you will depend on your budget, requirements, and personal preferences.

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7th November 2019
Video Distribution: Where To Gain The Right Exposure

Video is arguably the most time-consuming of all content types to create. There are so many layers to producing an effective and unique video marketing strategy - planning, scriptwriting, recording, editing, and more. It’s therefore essential to make sure that your video efforts don’t go to waste. How? By distributing them in the right way.

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22nd October 2019
How To Create A Content Calendar for Live Videos

If you decide to go live with your business, then creating a content calendar for live videos will allow you to produce regular posts and interact with your audience in a way that interests them. Zidivo is a live streaming platform with loads of information and advice. Read more about creating a content calendar.

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15th October 2019
Free Vs Paid Live Streaming Platforms

If you’re looking to start live streaming, then you’ll need to choose a platform. There are lots of different choices available that result in different qualities of video. Read more about how to choose between free and professional live streaming platforms, as well as loads of other live streaming tips on our blog!

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