Resources / Blog

3rd December 2019
Using Live Video To Drive Conversions

While video as a whole is undoubtedly the most popular way for consumers to consume content, live video in particular is commandeering the marketing space. Live video establishes trust with your target consumers instantly, simply because there is no room for companies to be deceptive when their audience is viewing them in real time. Of course though, live video won’t guarantee you increased conversions instantly. It’s how you use it as an element of your brand’s online marketing strategy that will determine your success.

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26th November 2019
Facebook Live Vs. Professional Streaming

These days, all you need is a smartphone and a social media app, such as Facebook, Twitter, or Instagram, to go live to an impressive audience at the touch of a button. For live streams to be effective, it’s essential to take into account the quality, speed, purpose, access, and more. To help you make the decision about where to live stream, Zidivo’s live video experts weigh up Facebook Live and how it compares to using a professional live streaming platform.

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19th November 2019
Using Closed Captioning In Live Video

Closed captioning, often confused with subtitling, is primarily used to increase the accessibility of videos for deaf or hearing impaired viewers. To use closed captioning accurately in streams, they should be embedded using a specialist closed caption encoder. Keep reading to learn all about closed captions and their importance in the streaming community!

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12th November 2019
Top 4 Video Cameras For Live Streaming

Whether you’re looking for a camera that allows for crisp and professional-looking streams, or you prefer a camera that allows you to film whilst out-and-about - there are plenty of great options out there. We’re here to reveal our favourite video cameras for live streaming, though of course, the camera that’s right for you will depend on your budget, requirements, and personal preferences.

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7th November 2019
Video Distribution: Where To Gain The Right Exposure

Video is arguably the most time-consuming of all content types to create. There are so many layers to producing an effective and unique video marketing strategy - planning, scriptwriting, recording, editing, and more. It’s therefore essential to make sure that your video efforts don’t go to waste. How? By distributing them in the right way.

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22nd October 2019
How To Create A Content Calendar for Live Videos

If you decide to go live with your business, then creating a content calendar for live videos will allow you to produce regular posts and interact with your audience in a way that interests them. Zidivo is a live streaming platform with loads of information and advice. Read more about creating a content calendar.

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15th October 2019
Free Vs Paid Live Streaming Platforms

If you’re looking to start live streaming, then you’ll need to choose a platform. There are lots of different choices available that result in different qualities of video. Read more about how to choose between free and professional live streaming platforms, as well as loads of other live streaming tips on our blog!

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8th October 2019
7 Easy Ways To Build A Live Streaming Audience

Live streaming is a brilliant tool that can be used to engage viewers, share your event or build brand awareness. However, there’s little gain in live streaming when no one’s watching. Discover 7 easy ways to build your live streaming audience to get more engagement & views with each video.

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2nd October 2019
4 Steps to Making Video Accessible to Foreign Audiences

Everyone wants a bigger audience for their products or services, but to garner a global audience and to be successful you must first succeed at localisation. Whether you’re localising a product explainer for the German market, a video game in multiple languages or translating an animation from Japanese to English, the two most common methods used are captions or voice-over. Read on for more.

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24th September 2019
Guide To Encoding Software

When it comes to live streaming, encoding software is vital. The encoder reads the information from your camera as you film and translates it into a format that can be embedded onto websites through a professional video hosting platform. There are both hardware and software encoders which each have different advantages that make them helpful in different contexts. Read more about both kinds and discover the best encoding software for live streaming.

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