Resources / Blog

18th May 2020
Live Streaming Cost Calculator: What Budget Do You Need?

There are a number of key components that will determine the budget required for your planned live streams. For example, what type of video do you have in store for your audience? Are you planning a live virtual event that will be highly dynamic or a simple sit-down video with one person talking to the camera? The complexity, content and equipment needed to pull off your live stream will all have an influence on the budget you need available.

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11th May 2020
Essential Components Of A B2B Video Marketing Strategy

B2B Video Marketing is rapidly becoming one of the preferred ways to communicate the brand, values, innovations, and newest products. Using a video instead of other forms of content marketing allows you to craft a message to perfection, concentrating in shorter timeframes and impactful images. However, this strategy is continuously evolving, and today some new trends and techniques allow you to capture the minds of clients.

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1st May 2020
Key Elements Of A Successful Brand Story Video

These days, video is perhaps the leading format out there for conveying a strong sense of brand identity to prospective customers. Here are some key elements of a successful brand story video – more specifically, here are a few things that you need to do in order to ensure that your video does a good job of conveying your brand story and identity in a way that will resonate with your intended target audience.

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24th April 2020
Corporate Event Live Streaming: How To Keep It Professional

Planning a corporate event is a challenging task at the best of times. With so many moving parts, people to co-ordinate, schedules to organise, and types of content to create, it’s a tough feat to pull off perfectly. So if you’re looking for some top tips on how to stream your corporate event to the highest professional standard, check out the guidance below, and make the most of the experienced live streaming services Zidivo has to offer.

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16th April 2020
How To Stream Online Learning Videos

There is always going to be a demand for online education and resources, making it essential for teachers, schools, and organisations to understand how to record and stream online learning videos to their students. By adapting to the times now and offering high-quality education videos online, you can provide many students all over the world with an enjoyable and enhanced learning experience that they may not otherwise have had access to.

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3rd April 2020
How To Create Video Ads For Your Website: Instream & Outstream

Businesses that aren’t yet taking advantage of video as a form of advertising, are missing out on a huge chunk of their potential market and a ton of sales opportunities. Businesses simply cannot afford to be missing out on the opportunity for monetisation that video ads can provide. What’s more, it’s now far easier and more affordable than ever before to create video ads, with a smartphone and an online video platform being all you really need.

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30th March 2020
Video Bitrate Guide: What Is Bitrate & How To Optimise It

When planning video content or sitting down to stream live to an audience, it’s easy to get caught up in how your setup looks on camera, but there are actually arguably more important technicalities to consider. Video bitrate is just one of the components to think about, that can make or break a live stream. Zidivo explains what your bitrate is, how it affects your video quality and outline the ideal settings for a successful live stream.

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20th March 2020
Why You Need A Business Video Hosting & Streaming Platform

What’s the difference between a business/enterprise and a consumer-grade platform? When seeking an enterprise video platform, it should provide a wide range of features to enable complete security, easy management and an abundance of technical support. Let’s look at some of the reasons that consumer-grade platforms are not sufficient for business use and what to look for when finding the right enterprise video platform for you

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6th March 2020
How To Produce A Video Podcast: A Guide

The ultimate goal with podcasting is to make money or generate an ROI, whether you are looking to do this by educating and building an audience or highlighting new products or services. To compete in the world of podcasts though and achieve your goals, you must have a strong idea of what your audience wants and how to achieve this. Zidivo is here to provide a quick overview of how to stream a podcast and nail the concept of the video podcast that is so popular today.

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21st February 2020
Video Monetization Strategies To Generate Revenue

If your business is looking to use live or on-demand video as a primary or secondary revenue stream, video monetization is key. For those businesses or establishments that are new to the world of video, the chances are you will be funding your own production costs, making it all the more important to earn money from the sharing of your videos. Zidivo takes a look at the various ways to make money from your videos online and offer advice on the best strategies to follow...

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