When planning video content or sitting down to stream live to an audience, it’s easy to get caught up in how your setup looks on camera, but there are actually arguably more important technicalities to consider. Video bitrate is just one of the components to think about, that can make or break a live stream. Zidivo explains what your bitrate is, how it affects your video quality and outline the ideal settings for a successful live stream.
What’s the difference between a business/enterprise and a consumer-grade platform? When seeking an enterprise video platform, it should provide a wide range of features to enable complete security, easy management and an abundance of technical support. Let’s look at some of the reasons that consumer-grade platforms are not sufficient for business use and what to look for when finding the right enterprise video platform for you
The ultimate goal with podcasting is to make money or generate an ROI, whether you are looking to do this by educating and building an audience or highlighting new products or services. To compete in the world of podcasts though and achieve your goals, you must have a strong idea of what your audience wants and how to achieve this. Zidivo is here to provide a quick overview of how to stream a podcast and nail the concept of the video podcast that is so popular today.
If your business is looking to use live or on-demand video as a primary or secondary revenue stream, video monetization is key. For those businesses or establishments that are new to the world of video, the chances are you will be funding your own production costs, making it all the more important to earn money from the sharing of your videos. Zidivo takes a look at the various ways to make money from your videos online and offer advice on the best strategies to follow...
The right video lighting setup is key to a successful live stream. It’s make or break and can completely change the vibe of your video content. It’s scientifically proven that light influences mood, meaning if your streams are poorly lit, your message will be impeded. There are a number of important elements in getting a video lighting set up just right. Zidivo shares their top tips on nailing your lighting when live streaming.
Studies have shown that around 73% of people who watch a product video will make a purchase afterwards. So, offering your target consumers a product demo video can give you the upper hand, elevate sales and optimise conversion rates. Product demo video production naturally requires more time, resources and budget, but the effort involved will pay off in the revenue generated.
As an increasing number of businesses, marketers, schools, churches, and more, are using live streaming to reach out and engage with audiences online, the quality and setting of live videos are becoming far more important. If a brand wants to stand out, they must offer high-quality and unique streams. Multi camera live streaming is one way for broadcasters to boost the value and engagement of their live content, by offering viewers multiple angles and changes in scenery.
Video is now widely used online for a variety of purposes such as product demonstrations, company announcements, webinars, explainer videos, and much more. As video has become such a core component of online strategies, it’s important for businesses to understand exactly how to measure their success. After all, there’s no good dedicating a significant amount of time and resources to creating video content if you have no idea whether it’s paying off.
Church live streaming is by no means a new phenomenon. As live streaming becomes increasingly accessible with the introduction of user-friendly live features on social media, more churches are using live streaming as an effective way to gain reach, build an online audience and boost the inclusivity of their congregation. Live video allows those unable to physically attend church the opportunity to tune in and engage, while also opening the service up to those interested in starting their faith journey.
Going live with a professional setup from the comfort of a studio or home is one thing, but attempting to live stream whilst out and about is a completely different ball game. Where outdoor broadcasting was once limited to large corporations hosting huge events, in recent years it has become far more accessible. Live streaming technology is constantly developing, allowing practically anyone with a decent camera and mobile hotspot connection to share an effective and reliable stream whilst outdoors.
