A copyright is something that a content creator owns which prevents anyone else from using your videos, whether it's to publish, recreate, repurpose and more. By holding the copyright to a video, only you or your brand has the rights to that content, preventing others from benefiting from your ideas and hard work, but also making sure you receive credit for what you created in terms of recognition and monetary gain.
There are a number of factors in determining the quality of your videos, with video resolution, frame rate and video bitrate being the main components in how your content appears and plays for your audience. To help you understand video resolution, how and why to try and improve it, Zidivo has put together a simple guide on what resolutions mean and their importance when live streaming.
Like many other industries, music has been gradually making its way online for several years, with more and more people choosing to tune into music events online rather than travelling to a gig in person. COVID-19’s unexpected appearance in 2020 has further encouraged this pattern, with many bands, artists, musicians and DJ’s successfully offering live performances for both new and existing audiences during the lockdown period.
The power of video in business isn’t debatable, but the type of video you choose for your business is. There are two main types of video: animation and live action. Each kind has their pros, cons, and appropriate use cases. Which one you choose depends on several factors, with brand identity and budget near the top of the list. But before you commit to one or the other, you’ll want to learn the differences, benefits, and costs associated with each.
Simply put, “white label” is a term that refers to something without branding. A white label video platform provides a blank player and the tools for you to add your own branding (if you choose). When people watch your content, they will associate your business with the content, and not the service you used to host or stream it. Every free service comes with some limitations, but not all of them are the same.
When it comes to the different protocols used when live streaming, things can get confusing. With new protocols coming into play all the time and taking the spotlight, it can be difficult to understand which one to use and when. The right one for your individual stream will be completely dependent on your video’s needs, purpose and goals. To clear up any confusion, Zidivo has put together a complete guide to the most common video streaming protocols and when they should be used.
When live streaming and influencer marketing combine in the right way, businesses can benefit from contemporary and powerful campaigns that generate impressive results. Not only can you benefit from the increased reach and visibility that comes with working with established individuals, but you can also put a face to your brand and establish meaningful connections with potential customers.
Virtual exercise allows people to exercise when they want, where they want and how they want, eliminating the need to travel and requiring only a smartphone to have a workout at your fingertips. Whether you are a personal trainer, yogi, CrossFitter or just general fitness fanatic and you haven’t yet branched out into the world of virtual exercise, you will be missing out on a huge potential audience and the chance to grow both your online and offline presence.
When it comes to agencies using video in PR strategies to boost visibility online, video becomes the perfect medium for storytelling. Your audience can consume news and information about a brand without having to use any real brain power or comprehend large chunks of text. What’s more, turning your once text-heavy press releases into engaging multimedia pieces is far more effective at grabbing and keeping the attention of your target audience, no matter their demographic.
Cloud transcoding is taking over, leading the way by allowing businesses and individuals to offer a smooth and optimum playback experience for their entire audiences, without needing a huge team of staff or tons of equipment. Zidivo is here to clear up what cloud transcoding encompasses and who can benefit from it, as opposed to tackling all the encoding of your live streams in-house.
