Without video engagement, your video content will essentially go to waste. Contrary to belief, video engagement isn’t solely measured by your viewer count; there is a vast range of factors to consider such as how long people watch for, how many times people share your video with their own audience, or how many likes or comments you receive. Here are some of the main ways to improve your video engagement and increase your average video engagement over time.
You want to livestream to all your fans or customers, wherever they are. Multistreaming is the answer. What exactly is it and how does it work? Multistreaming is one of those technical terms that actually means what it says. It is the process of live streaming to multiple platforms, or destinations. This means you can set up one livestream and reach viewers on your website, YouTube, Facebook, Instagram and other social networks.
Showreels, once only used in creative arts like acting, filmmaking and music are now a standard part of video marketing toolkits. Often called company showreels, they aren’t just for creative fields. A showreel can work for any business that provides experiences, services, and even some products. How would that work? Let’s take a look.
The majority of people use a smartphone these days, with 100 million people starting to use them in the past year alone. Smartphones these days essentially provide us with constant access to a high-quality recording device that fits into our pockets. While it may be easy for people to pick up their phone and go live, it’s still important to make sure your live streams are professional and represent your brand in the right way.
A copyright is something that a content creator owns which prevents anyone else from using your videos, whether it's to publish, recreate, repurpose and more. By holding the copyright to a video, only you or your brand has the rights to that content, preventing others from benefiting from your ideas and hard work, but also making sure you receive credit for what you created in terms of recognition and monetary gain.
There are a number of factors in determining the quality of your videos, with video resolution, frame rate and video bitrate being the main components in how your content appears and plays for your audience. To help you understand video resolution, how and why to try and improve it, Zidivo has put together a simple guide on what resolutions mean and their importance when live streaming.
Like many other industries, music has been gradually making its way online for several years, with more and more people choosing to tune into music events online rather than travelling to a gig in person. COVID-19’s unexpected appearance in 2020 has further encouraged this pattern, with many bands, artists, musicians and DJ’s successfully offering live performances for both new and existing audiences during the lockdown period.
The power of video in business isn’t debatable, but the type of video you choose for your business is. There are two main types of video: animation and live action. Each kind has their pros, cons, and appropriate use cases. Which one you choose depends on several factors, with brand identity and budget near the top of the list. But before you commit to one or the other, you’ll want to learn the differences, benefits, and costs associated with each.
Simply put, “white label” is a term that refers to something without branding. A white label video platform provides a blank player and the tools for you to add your own branding (if you choose). When people watch your content, they will associate your business with the content, and not the service you used to host or stream it. Every free service comes with some limitations, but not all of them are the same.
When it comes to the different protocols used when live streaming, things can get confusing. With new protocols coming into play all the time and taking the spotlight, it can be difficult to understand which one to use and when. The right one for your individual stream will be completely dependent on your video’s needs, purpose and goals. To clear up any confusion, Zidivo has put together a complete guide to the most common video streaming protocols and when they should be used.
