If your business is live streaming, then you already know the benefits it provides. You also know putting on a live stream takes planning and effort. Once it’s over, though, it’s over. But it doesn’t have to be. If you record your live stream, you can use that content in on-demand video projects designed to grow your business.
We probably all have our fingers crossed 2021 will be different than 2020, but there’s little doubt it will be good for video streaming. But will the trends that took off last year continue? Will there be major changes in technology? It’s time to check-in and make some predictions about these and other questions.
There’s only one way to look back at 2020, and that’s through the lens of the pandemic. While lockdowns slowed the pace of life for most people, they provided rocket boosters for the streaming industry. It’s safe to say nearly everyone, worldwide, participated in some aspect of video streaming from binge-watching to participating in online meetings or classes.
WiFi will always be a desirable and convenient way for us to access the internet, requiring only the device we’re using and no messy wires. Despite WiFi being the newer and shinier way to connect to the internet though, it doesn’t mean its the most reliable and best option for streamers to go for. The Zidivo team are going to set the record straight on which type of internet connection you should be using and why.
You want to livestream to all your fans or customers, wherever they are. Multistreaming is the answer. What exactly is it and how does it work? Multistreaming is one of those technical terms that actually means what it says. It is the process of live streaming to multiple platforms, or destinations. This means you can set up one livestream and reach viewers on your website, YouTube, Facebook, Instagram and other social networks.
There are a number of factors in determining the quality of your videos, with video resolution, frame rate and video bitrate being the main components in how your content appears and plays for your audience. To help you understand video resolution, how and why to try and improve it, Zidivo has put together a simple guide on what resolutions mean and their importance when live streaming.
When it comes to the different protocols used when live streaming, things can get confusing. With new protocols coming into play all the time and taking the spotlight, it can be difficult to understand which one to use and when. The right one for your individual stream will be completely dependent on your video’s needs, purpose and goals. To clear up any confusion, Zidivo has put together a complete guide to the most common video streaming protocols and when they should be used.
Cloud transcoding is taking over, leading the way by allowing businesses and individuals to offer a smooth and optimum playback experience for their entire audiences, without needing a huge team of staff or tons of equipment. Zidivo is here to clear up what cloud transcoding encompasses and who can benefit from it, as opposed to tackling all the encoding of your live streams in-house.
There are a number of key components that will determine the budget required for your planned live streams. For example, what type of video do you have in store for your audience? Are you planning a live virtual event that will be highly dynamic or a simple sit-down video with one person talking to the camera? The complexity, content and equipment needed to pull off your live stream will all have an influence on the budget you need available.
There is always going to be a demand for online education and resources, making it essential for teachers, schools, and organisations to understand how to record and stream online learning videos to their students. By adapting to the times now and offering high-quality education videos online, you can provide many students all over the world with an enjoyable and enhanced learning experience that they may not otherwise have had access to.
