Five Top Tips for Successful Video Marketing [Infographic]

Video may no longer feel like the new kid on the marketing block but like most new technologies, wide-spread adoption can take a bit of time and best practice takes even longer. While some will charge on in head first, in the long run you'll benefit from taking a step back and having a look at some basic fundamentals for a great video.

The above infographic highlights five things to consider when planning to produce your first videos for marketing, some things production pros have known a while 😉

1. Keep it Short: Less is definitely more when it comes to videos. 
2. Pay Attention to Audio: Don't just rely on the voiceover: music and special effects also play a key role in a polished production.
3. Watch Your Language: Scripts need to adopt not only the right tone but also the right vocabulary and accent. Remember that you only have a limited time to give the correct impression. If in doubt, keep the vocabulary simple and direct. Address the audience directly, as if you were having a conversation.
4. The End Goal: Keep the end goal in mind at all times: what do you want your audience to do as a result of what you've shown them?
5. Get Feedback: Remember that this is a spoken narrative - take the time to read it aloud, preferably to an audience who are able to give you feedback.

Related Article: How to Write a Brand Video Script in 8 Simple Steps

Once you've got a killer video, it's time to think about delivery. Social networks like YouTube and Facebook are great for increasing reach on those specific platforms but try and use them to embed content on your website and you'll see how unprofessional they quickly look. After all, social networks are little more than advertising networks these days and they want your viewers where they're in control of what they see.

If you're ready to see your video reach it's full potential, consider a professional video hosting solution like Zidivo. We offer a 30-day trial so you can see what we're all about, and we're always happy to talk you through your requirements - check it out.