The power of video in business isn’t debatable, but the type of video you choose for your business is. There are two main types of video: animation and live action. Each kind has their pros, cons, and appropriate use cases. Which one you choose depends on several factors, with brand identity and budget near the top of the list. But before you commit to one or the other, you’ll want to learn the differences, benefits, and costs associated with each.
Animated business videos are made by combining art assets—hand drawn or digitally created—together with motion. Live action uses video of the real world, usually with people but not always. The techniques and equipment used for each kind are different, though there are some commonalities. Both need a concept, script, and sound (music, voice-overs, sound effects, etc.). It’s also possible to have a combination video. For example, an animated video could include clips of live action video, and live action can include animated elements. But, as a whole, videos usually fall into one category or another, in part based on the tools used to create them.
If you’re looking to create the video in-house, you’ll need to have the right tools for the video you want to create.
For animation, that means choosing the software or service you’ll use to create the video. Popular examples for businesses are Powtoon, Moovly, Animaker, and even PowerPoint. Some are free, others have paid upgrades that give you access to additional assets (graphics, music, and sounds). All of them have a learning curve, so it would be wise to try several to see which works best for you. While these services will create a “finished” video, you may also want video editing software to add custom intros, outros or other effects not included in the animation software.
To create a live action video, you’ll need a video camera, tripod, sound equipment, and lighting. If you’ll be moving the camera you may need a gimble (to keep the image steady). Many small businesses have success simply using the camera on their phones. In fact, full feature length movies have been made with an iPhone. Whatever type of camera you choose, you’ll need video editing software to convert the raw video into a final cut. In addition to the hardware and software, you’ll also need to select locations, actors, props and manage the logistics that go along with each of those.
If you’re a beginner, don’t worry. Many animated video platforms are designed to make a beginner look good. They provide characters, backgrounds, music, and props. The programming to make them move is already done, you just need to click a button to tell it how you want it to move. Still, if you’re not graphically inclined or don’t have a clear vision of what you want, they can be difficult to figure out. On the other hand, if you know what you want you can probably make it, even as a beginner, using these services.
Live action can be relatively easy for beginners too. You can use your phone, DSLR, or other digital camera to capture the video and video editing software is inexpensive (some are easier to use than others). But there are many more factors to control in live action which complicate it for beginners. Achieving good sound quality often requires the purchase of additional equipment or processing. Understanding good frame composition is important too. There are plenty of articles and training available online for beginners if you want to improve your skills.
One downside to live action is you’re on your own when it comes to making the final video. You’ll need to learn how to use video editing software. The upside to this though, is you have complete control over how the final video looks. You’re only limitation is your knowledge, and not what has been pre-programmed for you as in animated video software.
Whether you choose animated or live video depends on your brand and budget more than anything else. But there are some general guidelines based on examples from successful businesses.
One of the most popular categories of animated video is “explainer videos.” These videos are used to help customers understand a complex product or service. Other types include tutorials, video infographics, and sales. Sometimes they’re even used to share a company mission statement in an entertaining fashion. Animation is also great for content that needs to be updated regularly. Examples are sales and training videos.
One of the biggest downsides to animation is relatability. Or lack thereof. People like to see the people, products, and services they are going to purchase. This is particularly true for service industries like food and hospitality but can be important in other areas too.
Animation’s weakest point is live action video’s strongest. In situations where the people or the actual product are most important, you’ll want to use live video. An example is a bed and breakfast looking to showcase their property, amenities, and experiences. People looking to book will want to see the actual property and not an animated version of it. They’ll also connect more with smiling faces of real people over their digital counterparts. Live video also does well for more serious or emotionally charged topics.
If you don’t have resources in-house you have plenty of options for outsourcing. Given the popularity of business video, many companies offer dedicated video creation services. Some specialise in live or animation, some offer both. While you might think animated videos would be cheaper, that isn’t necessarily the case. The initial work for any video is the same so you’ll need pay for concept development, script writing, and music composition. You’ll likely have to pay for voice over talent too. If you want something completely custom with hand drawn art the price climbs rapidly. Ranges for animation prices range from £2000-20000 depending on length and level of customisation.
Live action video can cost that much and more. One estimate, from Expert Market said a live TV advert could cost as much as £500,000. Your average business video doesn’t cost that much, of course. A rough guideline offered by Expert Market is to plan for £1,000 per minute of finished video. They stress though, that is very rough, and you should expect to pay a minimum of £3,000. The total cost can vary significantly so it’s a good idea to get quotes from multiple companies.
We've worked with many production companies, who specialise in both animation and live action - you can find them, and others, in our Video Production Directory.
Whether you create your video in-house or outsource, it’ll be an investment. You’ll want to host the video using a service that offers you total control over ownership and viewing experience. Let’s say you plan to put your explainer videos on your website. Your potential customer watches it. When they’re done, a bunch of recommended videos pop up. If they click on one, they are swept away from your site to somewhere else. Chances are they’ll never make it back to your site or become a customer. Professional video hosting platforms like Zidivo let you maximise your investment by making sure you don’t have to worry about those situations.
The sheer accessibility of live video and streaming features means that brands of any size can use it to effectively elevate their marketing strategies and get real results. Live video is now a widely used form of media, popular with brands for its authentic nature and the ability to generate large audiences without needing huge budgets for promotion.
When live streaming and influencer marketing combine in the right way, businesses can benefit from contemporary and powerful campaigns that generate impressive results. Not only can you benefit from the increased reach and visibility that comes with working with established individuals, but you can also put a face to your brand and establish meaningful connections with potential customers.
With all main social platforms now offering live video features, you can implement multi-channel streaming campaigns with your favourite influencers to create unstoppable results and generate a huge amount of valuable engagement with your target audiences.
Zidivo has put together a handy guide highlighting how live streaming can be beneficial when used as a key tool in your influencer marketing strategies.
The results achieved through influencer marketing campaigns are renowned for being hard to measure accurately. By nature, influencer marketing doesn’t produce quantifiable results and has more of a long term effect on a brand’s visibility and reputation. Bring live streaming into the mix though, and you can easily see the size of the audiences you are generating and can analyse whether your audience is going on to make a purchase or visit your website from your video content.
There are a variety of different situations that can be ideal for generating revenue and brand awareness through a live stream, such as brand events, product releases or demos, behind the scenes views and, of course, influencer interviews or takeovers.
Another way that live streaming can help to maximise your ROI is through advertising. The promotion running up to your influencer live streams is key to their success. You want to make sure that your audience knows exactly when, where and how to tune in, whether you are offering the stream on your website or on social channels. You can even use your advertising to analyse how many people are clicking through to your stream and use the data to educate your future campaigns in terms of how you promote the stream and who you feature in your videos.
Admittedly, live streaming was once a type of media used by large corporations and businesses that required expensive equipment and a professional setup to get right. Now though, all you really need is a smartphone and a decent internet connection to go live to a large audience. Where influencer marketing is a strategy that does require a significant budget to work with established and well-trusted professionals, live streaming as a marketing tool can be easily and cheaply incorporated into campaigns.
Due to the simplicity of going live and the minimal equipment required, you can make live streams a regular occurrence and offer your audience weekly or monthly influencer takeovers. This establishes a consistent point of contact with your audience and allows you to become a reliable and entertaining source of information, going further than just the sales of your products.
By nature, live streams get significantly more reach than pre-recorded content. They appear at the top of social feeds and your influencers’ audiences may even get notified when you go live allowing brands to get ahead of competitors that aren’t yet utilising live video when working with influencers.
Working with a diverse range of influencers also allows a way into new markets that would otherwise have been difficult to break into. Think different regions, demographics and even whole new industries where influencers may be able to open the gate for you to enter. It’s far easier and more effective to benefit from influencers’ existing reputations and connections than to attempt to break into a new market with no face to your brand.
Influencer marketing is known to be hugely successful for brands, but only if they get it right. It’s essential to do plenty of competitor research to pinpoint which brands are working with which influencers and identify opportunities. Fail to work with influencers that are reliable and genuinely passionate about your brand and this will come across in your live streams. Find a set of influencers who love your brand and what they stand for though, and you are on to a winner.
You can even factor collaboration into your live streaming strategies, featuring multiple influencers in your videos or working with other like-minded brands to create powerful campaigns. All in all, consider the reach of an influencer but also their reputation and the quality of their audience to make sure collaborating is going to support your cause and not end up impeding your brand’s message.
When it comes to spending time online, we are all guilty of following certain individuals, whether they are celebrities or not, and being influenced by something they’ve talked about, worn or demonstrated. It’s part of human nature to listen to the opinions of those we respect and let it sway our own actions, which is why influencer marketing has become such a big player in the marketing world.
Live streaming gives audiences the opportunity to engage with their favourite influencers online and form authentic connections. The thrill of potentially receiving a response from an influencer during a live stream will mean that more people are willing to get involved and have their say. Putting faces to your brand name is invaluable and as audiences form connections with influencers via your streams, they will also instil trust in you as a brand too.
Consumers are far more likely to consider making a purchase from a brand that offers unedited content on a regular basis with well-known influencers than a brand that offers no insight into the people behind the brand.
It’s important to make sure that you find influencers not just based on their social followings or audience, but for the types of audiences that attract and engage with. Working with more niche influencers that fit with your brand’s overall message and that already use similar products is far better and more effective in the long run, particularly when it comes to live streams as there is no editing to hide behind.
If you’re ready to start incorporating live streaming into your influencer campaigns or other marketing strategies, Zidivo has a range of professional live streaming features to allow you to completely customise your players, maintain all the rights to your content and analyse the success of each video.
Get in touch with the friendly team via live chat or start a free 30-day trial of the platform today!
Video has quickly become an integral component of every business’ online marketing campaigns used on websites, across social platforms and to share and spread news too.
Why? Video simply goes further than content alone ever can, telling a story and allowing an audience to gain a better understanding and form a connection with your brand. It appeals to the natural make-up of the human brain, with the visual cortex accounting for more than half the brains cortex.
When it comes to agencies using video in PR strategies to help brands gain coverage and boost their visibility online, video becomes the perfect medium for storytelling. Your audience can consume news and information about a brand without having to use any real brain power or comprehend large chunks of text. What’s more, turning your once text-heavy press releases into engaging multimedia pieces is far more effective at grabbing and keeping the attention of your target audience, no matter their demographic.
You can’t argue with the facts and data shows that businesses using video as part of their online strategies grow their revenue 49% faster year-on-year than those that choose not to adapt and integrate the medium into their techniques.
Besides the fact that video is proven to increase the engagement businesses receive and benefit their online reputation, it lends itself to commonly used digital PR tools and practices. Press releases, articles, social media posts, case studies, and more, are all examples of ideal places to include video and hugely enhance your results.
Your audience is far more likely to share and engage with press releases including a dynamic and interactive video than plain text, helping your campaigns to gain momentum and optimising the results achieved in terms of visibility.
While digital PR is centred around generating visibility and building a strong online profile for a brand, gaining backlinks to your site is also key. Without gaining links, you will miss out on the authority and rankings that can be achieved. Video allows you to take your SEO one step further, with videos ranking in their own right at the very top of the first page of search results. Using video in your articles therefore opens you up to more ranking opportunities and the chance to gain far more traction and visibility in search than content alone.
Planning is key if you want to create video content that adds to your content and states a clear message, rather than just being there for the sake of it. Your PR videos should be centred around what it is you want to achieve, in line with both the short term goal for your current campaigns and taking into account your brand’s long term KPI’s. While it's important that your videos are concise and don’t overload your audience by portraying too many points, the messages your brand is putting out there must all tie in together, especially while trying to strengthen your online presence.
On top of making sure that your video gets a clear message across and spurs your audience on to engage or share, it needs to be something your audience will enjoy watching. Think about the type of video content your target audience tend to consume.
There are a number of ways to utilise video and help your brand or clients or brand to gain invaluable coverage and attention online. For example, would your target audience react well to:
It’s essential to make sure you are appealing to the right types of people if you want your PR campaigns to take off.
While you don’t need to have a huge budget to record or create your own videos for PR purposes (a smartphone and microphone can suffice), there is a certain level of audio and video quality to aim for if you want to generate an audience and gain coverage from high-authority sites.
If your brand plans to utilise all that video PR has to offer and incorporate video into digital strategies for either you or your clients, making sure you have a high-quality setup is key. A reputable DSLR camera, external microphone and a decent set of artificial lighting can be all that’s required to record sit-down interviews or, for more dynamic videos, there is a huge range of camcorders or go-pros to suit varying budgets.
It’s important to dedicate sufficient time and resources to the recording and editing of your videos. With the aim of PR being to generate attention to your brand, your videos need to be powerful and pristine before you start using these to reach out. Once you have spread the word and shared your video content with journalists or publications, it’s too late to make any changes. Make sure your message is clear and your videos complement your strategy, or you can risk damaging the results of an entire campaign.
Despite video quickly becoming one of the most consumed forms of content online, many people actually watch their videos in situations or environments where they can’t have the volume turned up or on at all. For this reason, using captions to highlight the key points opens your videos up to a much wider audience and prevents the exclusion of those that might be watching their videos while out and about or at work.
To make sure you are using video to your full advantage as an integral part of your digital PR strategies, you need a video streaming and hosting platform that can allow you to do this securely and reliably. The Zidivo platform is aimed at brands or agencies, whether you are working on a singular campaign or need to be able to manage multiple video marketing strategies using one user-friendly interface.
B2B Video Marketing is rapidly becoming one of the preferred ways to communicate the brand, values, innovations, and newest products. Using a video instead of other forms of content marketing allows you to craft a message to perfection, concentrating in shorter timeframes and impactful images. However, this strategy is continuously evolving, and today some new trends and techniques allow you to capture the minds of clients.
Undoubtedly, the most crucial component of your B2B video marketing strategy is the content. It can be funny, serious, informational, or creating a cliff-hanger, but it has to reflect your company’s identity.
Several techniques can help you portray your products in the best way, yet not all of those are ideal for all businesses.
Regardless of the type of content you are producing, this should be tailored to your company’s audience. Creating a detailed customer persona - or the portrayal of your ideal client - is paramount to understand its needs, wants, and problems.
So, this brings us to the next point: the video should be communicating what problem your product or service solves. This two-sided communication, with the aid of images and tutorials, is highly effective in engaging your target audience and potential clients.
If you have been working on your marketing strategy for some time, you might have used other media. Whether this includes social media platforms, blogs, or websites, the content is already there! If there is a piece of marketing that has performed exceptionally well, it might be time to put it to work again.
Turning a blog post or landing page into a video can provide you with a strong script, inspiration, and the ability to summarise the message succinctly. When a message has performed well before you can be sure that a video will have a positive impact on your reputation and brand image.
If you are crafting your marketing strategy from scratch, you will have to define what type of content will work best to capture the attention of your target audience. There are many effective techniques you could employ, such as promotional videos, event clips, and testimonials. However, it is essential to follow the customer through its journey from discovering the product to becoming a loyal, return buyer.
The script - as well as the images in the video - is your primary communication tool. Therefore, you should craft it to be the juice of your company’s values and missions. However, you should not forget that any video is a story, and should have a beginning, middle, and end. Telling a brand story can be challenging, yet a well-told tale can captivate the minds and hearts of your audience like nothing else. Sounds, music, and visuals need to appear in the script too!
A CTA or Call To Action is the tool to use to get a potential customer to proceed with the action you want them to take. Buying your product is the first thing that comes to mind. However, a CTA can also ask the client to sign up for a mailing list, share the video, or try out a free trial you offer. This step is essential to convert a potential customer’s interest into leads, sales, or engagement (depending on the aim of your campaign).
As per any other marketing campaign, timings and frequency are essential factors that can determine the outcome of your efforts. If you are leveraging the power of different media, such as LinkedIn, Facebook, and Instagram, to increase the visibility of your product, opt to publish at regular intervals.
Indeed, publishing a video every week, month, or even quarter is more effective than spending a year without posting and then doing so multiple times in a shorter timeframe - it's about consistency.
This strategy allows you to keep the engagement high while following your client’s journey in discovering your product. At the same time, this offers you the opportunity to publish tutorials, guides, and testimonials that provide more useful information to the audience.
Regardless of whether you are in the process of revamping your marketing campaign or you are starting one from scratch, the equipment you have will make a difference in the outcome.
While a smartphone might help you produce shorter videos and getting started, it should not be the equipment of choice when you are trying to communicate your product. Instead, investing in a high-quality DSLR camera, a tripod, a microphone, and portable lighting boxes can help you see a quicker ROI.
Naturally, the investment should be relatable to your company’s budget. However, to produce high-quality videos, it is essential to upgrade your equipment and invest in professional tools.
If there is nothing else you can afford to do aside from using your smartphone, you should equip it with the right accessories. These include a microphone, a video editor app, and lenses.
Moreover, these will come in handy when you need to publish quick updates and check in with your audience. It might not create the highest-quality videos, but you can use your phone to streamline the process and close the gaps between a professional video and another.
In some cases, you might opt to produce on-demand content, while, for some other strategies, you will prefer live videos. Dependent on your plan, however, you should choose to employ a professional streaming platform such as Zidivo.
Free and low-quality video apps might seem convenient at first, but it can truly make a business look unprofessional. More importantly, the viewing experience can be affected by the video quality, and your content might be affected by several limitations regarding location, duration, and look.
While you might think of it as an unnecessary expense at first, you will realise how essential these platforms are to maintain your brand image. Indeed, a video marketing strategy will condense the value of your business in just under two minutes (in most cases). In this brief timeframe, you will not only need to make the best impression with your clients but also ensure that they take further action.
Video is now widely used online for a variety of purposes such as product demonstrations, company announcements, webinars, explainer videos, and much more. As video has become such a core component of online strategies, it’s important for businesses to understand exactly how to measure their success. After all, there’s no good dedicating a significant amount of time and resources to creating video content if you have no idea whether it’s paying off.
To help you out, Zidivo has shared some of the most valuable ways to measure video performance and advise professionals on how to use these results to educate future strategies.
Let’s start with the most obvious way to measure video success, view count. While views are important for seeing how many people your videos have reached, it’s a vanity metric unless compared with other aspects of video like engagement and viewer retention. To elaborate, having a high number of viewers is pointless if no one engages or clicks-through to what your video is directly or indirectly pushing. Sharing your videos on the right platforms is the best way to make sure your viewers are comprised of people that are likely to be interested in what you have to say, not just every man and his dog. The amount of engagement your video receives should correlate with your view count to show if you are marketing your videos in the right ways.
The Zidivo platform allows businesses or individuals to implement any scale of video campaign and easily monitor their success in real-time using a range of important metrics. Users can create their own web-pages for hosting a live or on-demand video and completely customise their HTML5 players to represent their brand.
Another metric that helps with how to measure video ROI is viewer retention, otherwise known as your viewers’ attention span. By analysing how long people tend to watch your videos for and noting when viewers drop off, professionals can use the viewing time of each video to pinpoint which types of video are a hit and which don’t go down as well.
Some video topics and purposes lend themselves to being a particular length. For example, if your brand plans to offer a series of webinars, longer live streams are advisable so viewers can engage and ask questions in real-time. On the other hand, if your business wants to explain what they do or demonstrate a product, a short explainer video would be ideal. Viewer retention is a great way to measure whether you’re getting your video durations right and to educate future videos.
Video engagement is another key metric, showing that people are enjoying or paying attention to your video(s) enough for them to engage in some way. Whether a viewer clicks through to your site or other videos, makes a comment, or makes a direct purchase, there are many ways to effectively measure engagement.
When deciding how to measure video ROI, your success should be determined by your original goals. Each video should have its own unique and specific aims, making it easy to measure the types of engagement and see how successful your content has been. For example, if your video aims to build an audience, you should look at how many viewers move on to watch a number of your other videos and how many click straight off without showing interest.
While the content of your on-demand and live videos is what’s really important, there are a number of metrics that help businesses to understand where they’re going wrong in the promotion of their videos. One of these is video click-through rate - a metric that essentially shows how effective your video’s title, thumbnail, description, Call To Action and more are. To work this out, divide the number of views by the number of clicks. You can use the number of clicks to pinpoint how best to spark interest and grab the attention of your target audience.
There are many online tools out there these days that allow businesses to easily track where their leads are coming from. Make the most of these so you can give your video strategy the credit it deserves and find out which types of video content generate the warmest or most valuable leads.
Broadly speaking, your return on investment can encompass all the above metrics. A video may not result in a huge boost in revenue, but instead, it might generate tons of brand awareness and positive engagement. If you want to just focus on profits though, calculating a specific ROI involves considering all the costs involved in the video creation process, such as equipment, production, time, and more. Minus your costs from your earnings to determine the overall success of each video.
Zidivo offers a range of features allowing users to implement extensive video campaigns. The platform can be used to host on-demand videos or share lengthy live streams, where users can clearly measure how effective each video is. Whether you are a marketing agency looking to manage all yours or your clients’ video marketing in one place, or you are an individual planning to try their hand at live-streaming - the platform is designed to suit a wide range of users.
Live streaming is a brilliant tool that can be used to engage viewers, share your event or build brand awareness. However, there’s little gain in live streaming when no one’s watching — so how do you build an audience for your video stream? Read 7 easy tips from Zidivo to build your live streaming audience.
If you’re looking for a professional live streaming platform, then why not try Zidivo? It’s free for 30 days and comes with unlimited customer support.
You may only have a small audience, but it’s still vital that you understand your current audience and know who you’re trying to target. This will shape everything about your live streaming from the content to the marketing.
Demographic is an important part of this. Think about age and gender, as well as where your audience is located in the world. One of the great things about live streaming is that it can bring people from across the globe to an event, but it’s important to consider how you cater for international people, time zones and cultures. Getting this right will make it easier for international people to be part of your audience.
You should also consider what kind of people you’re targeting: your own customers? Businessmen? Parents? This might vary from video to video, but it will impact the content of the video, the time you stream it and how you promote it to build your audience.
People will only watch live videos, or any video, that appeals to them, interests them or is helpful. If it’s appropriate for you, you can cover trending topics or recent news as this is likely to capture the interest of your audience.
Think about what topics are relevant to you and will also appeal to your specific audience.
When you know your topic and feel confident that is interesting in itself, you have to think about how you produce your content to continue the engagement. People will tune in to a topic that interests them, and stay if you continue to deliver. This is how you build a long-term audience that will return to watch your live streams in the future.
Producing a good live steam video requires good lighting, sound and video recording equipment, but also considerations such as choosing the best colours for your clothing, writing an engaging script and incorporating other visuals.
When you know your topic, you’ve got to promote it. This will look different for every business or organisation, but it’s essential to build your audience and so people know when to tune in.
The most effective way to do this, if your topic allows, is to tease your audience with snippets of information that add intrigue or capture the person’s interest, but don’t fulfil it. Be sure to let them know when and where they can view the full video though!
Ask questions and don’t yet give the answer, show interesting photos of the production, or give small facts that you’re going to build on in your video — there are loads of different ways to capture the interest of your potential audience ahead of the live stream.
Make the most of your social media channels to build awareness of your event. Post lots in advance to let people know what to expect and why they should tune in. You could use various paid advertising methods — on Facebook, for example — to promote the video ahead of time. Try to give people a way to be reminded, like opting in to an email or encouraging them to like your page, so they don’t just forget!
If you have an email database of subscribers, email marketing can be a great way to engage people and let people know about your video ahead of time. You could incorporate it into your newsletter, or send out a special email reminder just for the event.
Combining different marketing channels is the best way to promote your video ahead of it going live and therefore build your audience.
Producing a high-quality video is really important, thinking about content, equipment and how you engage your audience. However, the quality of your video itself will be wasted if you don’t use a quality streaming platform. If you’re paying for professional video production, it’s essential that the high quality can be seen through the streaming.
There are a few different live-streaming platforms, including Zidivo. A paid platform will allow you to produce significantly better results than a free platform would.
If your video stream is of low quality, then your audience is likely to switch it off and move on to something else, and are less likely to return in the future.
Live streaming is amazing because you can react in the moment to what your viewers are saying. The trick to building a lasting audience is to make your viewers feel like they’re participating and in on the action, not just spectating. The more a person feels part of the live event, the more they’re going to enjoy the video and want to return.
Encourage people to send in messages in real-time and respond to them on the video. Engage with your audience in any way you can. If you’re streaming an event or talk, you could give a shout out to the people joining you remotely.
Conversation can continue after your video. Talk with viewers about what they found helpful and what they want to see more of in the future. This will help you to continue to create content that people want to see.
You won’t be able to build an audience for your live video if you stream sporadically. The more consistent and regular you can be, the more likely you are to build a loyal audience.
If you stream once every week, choosing the same time of day can mean people know when to tune in and are therefore more likely to catch your video while it’s live.
Zidivo is a professional live streaming platform that’s suitable for a huge range of organisations and professionals. Why not try our 30-day free trial to discover how Zidivo can improve your video live streaming and help you to build a bigger audience?
![[Infographic] Five Top Tips for Successful Video Marketing](https://zidivo.com/wp-content/uploads/2019/08/infographic-five-top-tips-for-successful-video-marketing.png)
Video may no longer feel like the new kid on the marketing block but like most new technologies, wide-spread adoption can take a bit of time and best practice takes even longer. While some will charge on in head first, in the long run you'll benefit from taking a step back and having a look at some basic fundamentals for a great video.
The above infographic highlights five things to consider when planning to produce your first videos for marketing, some things production pros have known a while 😉
Once you've got a killer video, it's time to think about delivery. Social networks like YouTube and Facebook are great for increasing reach on those specific platforms but try and use them to embed content on your website and you'll see how unprofessional they quickly look. After all, social networks are little more than advertising networks these days and they want your viewers where they're in control of what they see.
If you're ready to see your video reach it's full potential, consider a professional video hosting solution like Zidivo. We offer a 30-day trial so you can see what we're all about, and we're always happy to talk you through your requirements - check it out.
The infographic above covers 5 huge reasons why your marketing business needs to be thinking about offering video - your clients will thank you for it!
Once you start producing video for your top marketing clients, you need to make sure you deliver it to their customers in the right way! Social platforms have their place, and should definitely be used to expand reach ... but never to embed the content on their site, it comes with way too many distractions.
Instead, you should be using a professional video hosting platform ... like Zidivo! We even have agency features that make it easy for you to manage your clients' videos for them, how's that for a value-add. Click the chat button and we'll be happy to talk you through your requirements or dive in with a 30-day free trial.